The birth of a brand new
product category

After Ruby chocolate, the fourth type, and WholeFruit Chocolate made from 100% pure cacaofruit, Barry Callebaut unveiled another breakthrough leveraging their deep scientific knowledge of the fruit: the first nutraceutical fruit drink on the globe.


Watch the whole 60-minute seminar to learn about the breakthrough and to hear experts from around the globe reflect upon food as a medicine and consumer's changing attitude to life.

Download full presskit

Watch the full press launch event at Hortus Botanicus Amsterdam

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Max Lugavere - Gen X Mindset

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Dr. Rupy Aujla - Food as Medicine

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Prof. Dr. Cassidy - Healthier by Nature

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Peter Boone - Elix Reveal

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Elix Introduction Video

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Elix Product Video

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Press inquiries

If you have any questions, please feel free to contact us.

luc@publicrelations.am

Let food be thy medicine

And medicine be thy food

Hippocrates